Tapish PanwarIndia Shining, Amazon RisingAmazon has been growing keeping in sync with the growth of the e-commerce industry in the country3 min read·Sep 30, 2023----
Tapish PanwarMachine Learning: The Jeepers Creepers?The wonders of Machine Learning do not come without a price. In this article I discuss some of the key risks and challenges associated…4 min read·Jun 25, 2023----
Tapish PanwarSurrogate Advertising: Celebrity Endorsements and Ethical ResponsibilityMore and more celebrities from movies to sports are seen endorsing ‘extended’ brands from Gutkha makers in this celebrity-enthused country5 min read·May 29, 2023----
Tapish PanwarFrom Trend Tide to Brand Ride: Mastering the Art of Moment MarketingBrands are increasingly riding the moment tide to build recall and recognition for themselves. Is it a fad or a sustainable opportunity?4 min read·May 28, 2023----
Tapish PanwarThe Power of Honest Marketing: Avis vs Hertz and BeyondUnlike what is believed by many, marketing need not always be about tall claims and unmet promises. It can instead also be about honest…4 min read·May 27, 2023--1--1
Tapish PanwarExamining Failures in Social Cause Marketing: Lessons from Pepsi’s Misguided AdSocial Cause Marketing does not come without any risk. Brand managers must be very careful in trying to ride the cause tide.3 min read·May 24, 2023----
Tapish PanwarTwo Decades of HUL’s ShaktiHow HUL found a sweet spot in India’s rural market powered by the Shakti of Ammas4 min read·Apr 2, 2021----
Tapish PanwarSo What is it Going to be — The Star or the Firefly?Instagram Influencers are claiming their share of the “Influencer” pie from the biggies. Who’s surprised?5 min read·Nov 22, 2020----
Tapish PanwarUnderstanding Multi-side platforms and Network-effect with Zomato, Uber and TinderLet us picture this. An executive from a company reaches out to you to ask you if you would be interested in joining a new social network…6 min read·Sep 22, 2020--1--1
Tapish PanwarHow Culture Shift Demands an Adaptive Strategy for Brands to Remain RelevantBrands vie to establish enduring relationships with customers as a long-term strategy. The relationships in turn which are conceived…6 min read·Aug 9, 2020----