India Shining, Amazon RisingAmazon has been growing keeping in sync with the growth of the e-commerce industry in the countrySep 30, 2023Sep 30, 2023
Machine Learning: The Jeepers Creepers?The wonders of Machine Learning do not come without a price. In this article I discuss some of the key risks and challenges associated…Jun 25, 2023Jun 25, 2023
Surrogate Advertising: Celebrity Endorsements and Ethical ResponsibilityMore and more celebrities from movies to sports are seen endorsing ‘extended’ brands from Gutkha makers in this celebrity-enthused countryMay 29, 2023May 29, 2023
From Trend Tide to Brand Ride: Mastering the Art of Moment MarketingBrands are increasingly riding the moment tide to build recall and recognition for themselves. Is it a fad or a sustainable opportunity?May 28, 2023May 28, 2023
The Power of Honest Marketing: Avis vs Hertz and BeyondUnlike what is believed by many, marketing need not always be about tall claims and unmet promises. It can instead also be about honest…May 27, 20231May 27, 20231
Examining Failures in Social Cause Marketing: Lessons from Pepsi’s Misguided AdSocial Cause Marketing does not come without any risk. Brand managers must be very careful in trying to ride the cause tide.May 24, 2023May 24, 2023
Two Decades of HUL’s ShaktiHow HUL found a sweet spot in India’s rural market powered by the Shakti of AmmasApr 2, 2021Apr 2, 2021
So What is it Going to be — The Star or the Firefly?Instagram Influencers are claiming their share of the “Influencer” pie from the biggies. Who’s surprised?Nov 22, 2020Nov 22, 2020
Understanding Multi-side platforms and Network-effect with Zomato, Uber and TinderLet us picture this. An executive from a company reaches out to you to ask you if you would be interested in joining a new social network…Sep 22, 20201Sep 22, 20201
How Culture Shift Demands an Adaptive Strategy for Brands to Remain RelevantBrands vie to establish enduring relationships with customers as a long-term strategy. The relationships in turn which are conceived…Aug 9, 2020Aug 9, 2020
